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BCG Matrix - MM4XL  

BCG Matrix - MM4XL 9.0 Windows

    Platform: WinNT,Windows 2000,WinXP,Win98,WinME,Windows Server 2003,Windows Vista,Windows Server 2008,Windows Vista x64,Windows 7,Windows 7 x32,Windows Server 2008 R2
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Size: 1 MB $ 41.38  
The matrix BCG is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.

MM4XL, is an Excel add-in program designed by marketing experts, statisticians, and mathematicians to foster strategic thinking in business decision-makers.
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Publisher: MarketingStat GmbH | More by MarketingStat GmbH | Visit Home Page
Downloads: so far this month, 0 last month, 1 total
License: Shareware $ 41.38
Last updated: More than a year ago ( 9 Jan 12)
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